Dick Stroudâs Microsoft Webinar
by: Dick StroudA couple of weeks back I gave a Webinar for Microsoft Office Live about ways to improve online marketing to older consumers.If you missed the event you can sit back and listen to my...
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A Few 2008 Predictions (Not Exhaustive) and Happy New Year to You All!
by: Idris MooteeI guess this is the time to make some predictions. This is by no means exhaustive and some are more important than others. Here they are but not particular order of importance other...
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Walmart's Latest Innovation - It's Free Classified
by: Idris MooteeTwo interesting businesses launched this week and both worth special mention. First one is Wal-Mart has decided to compete with Craiglist and Kijiji (an eBay company); they quietly...
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by: Mark RogersGoogle has reported that the UK population as a whole now spends more time online than they do watching TV. This is an epochal change for marketers. It means that they must finally get...
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The Corporate Social Media Curve
by: David ArmanoOriginal Post: http://darmano.typepad.com/logic_emotion/2008/10/the-corporate-s.htmlonline marketingcorporate behaviourDavid Armanoviral marketingsocial media
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Blogging ROI Book to be Issued by Blog Council
by: Yann GourvennecMany an example taken from the real world will be found in this book. Needless to say that it will be an interesting source of information for most of our visionarymarketing readers...
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Hunting or Gathering?
by: Jonathan Salem BaskinGoogle and Procter & Gamble are promoting their "innovative" collaboration to find ways to draw more online attention, having already done so for viewership of a video for...
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10 Tips for 360° Marketing - Metallica vs Yael Naim: Steamroller vs Word of...
Guest Post by: Frédéric Baffou Procter & Gamble, Coca Cola or Nike are experts in steamroller approach when it comes to a worldwide product launch.What about a Rock Band?Metallica, one of the most...
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The Next Revolution?
Imagine if you could arm your browser with a filter that selectively kept marketing information away from you. Obliteratethe ads. Delete the search results. White-out the babble of angry or ersatz...
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The Game Changer: Presence and Proof
What we have done up till now is limit our thinking of what online can do based on a narrow view of what marketing can do. But what happens when marketing changes? Traditional advertising and design...
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